“Hello, our future Sales Manager, Baltics & CEE!
Thank you for your interest in the Sales Manager role at YOOK!
We are looking for someone with a challenger mindset: a person who questions how things are done, brings fresh perspectives to customers, and isn’t afraid to push for better results.
In this role, your focus will be scaling YOOK business in the Baltics & CEE region, with a strong focus on gaining new distribution in both Retail and Foodservice channels. You will:
- Work closely with appointed distributors to implement growth plans in each country
- Build personal relationships with key customers and pitch our products to the right decision-makers, showing clearly how we create value for their business.
- Initiate processes with new clients, from first conversations to concrete agreements, and organize first deliveries so that new customers get a smooth start and a strong reason to stay with us.
Your success will be measured by generating growth and market traction.
In return, you’ll get a chance to build something new, scale a local brand into an international success story, have real influence, work in a dynamic and supportive team, and have personal room to grow. If this sounds like you, I’d be glad to hear from you. I look forward to meeting you in person!
Andres Kangur
Chief Sales Officer @ YOOK
Role Overview
This is a market ownership role responsible for delivering sustainable brand growth across YOOK’s domestic Baltic markets. The primary focus is consolidating and growing the Estonian business while delivering a step-change in Latvia and Lithuania — expanding distribution, activating the brand at the point of sale, and developing distributor relationships across both Foodservice and Retail channels.
Main Responsibilities
- Own P&L accountability and commercial targets for the Baltic region;
- Build, manage and develop distributor partnerships across Estonia, Latvia and Lithuania;
- Drive brand activation and execution in Retail and Foodservice channels;
- Lead key account negotiations and manage trading terms;
- Develop category (sales) arguments and product range proposals to increase shelf space and sales volume;
- Collaborate cross-functionally to align supply, marketing, and commercial plans.
Your focus & challenges that await your contribution
- Your main task is to grow YOOK’s business in its home markets in the Baltics. In Estonia, the goal is to maintain our strong market share; in Latvia and Lithuania, to achieve a step change in growth. This requires close cooperation with distributors in both the Retail and Foodservice channels, as well as building strong direct relationships with key accounts;
- You will also develop export markets in Central and Eastern Europe, starting with Poland and the Czech Republic.
You´ll be a great fit if you meet these expectations
- We are looking for proven experience (key account management and category management) in growing brands or categories in the Baltics, in retail and wholesale, and in working with HoReCa clients. In return, the right candidate will have a large degree of freedom to decide whom we partner with, how we work together, and what YOOK’s business model in its home markets should look like;
- Sharp commercial acumen — understands the full commercial equation from GP to activation ROI;
- Skilled negotiator, confident presenting to buyers and distributor partners;
- Applied higher education, which can be substituted by strong sales experience;
- English – fluent, as well as native Estonian/Latvian/Lithuanian;
- Availability to work across Baltic states and travel 20% of the time.
You are characterized as
- A self-starter who thrives with ownership and a degree of autonomy;
- Flexible and with a “can be done” attitude;
- Proactive – If you see what’s wrong, help make it strong;
- Customer-first mindset; builds trust-based long-term relationships.
Location
The office is located in Tallinn and the factory in Türi, but you can work from home if you live outside Estonia. We´ll find a way that works all of us.
The Story of YOOK
YOOK is the next step in beverage evolution. We crave something new, something more environmentally friendly and with more flavour. Something that uses drastically fewer resources to produce whilst also tasting infinitely better than dairy milk. We want to move forward, to try something new. We want to connect with new favourites and explore interesting alternatives, not hurl stones at mammoths, you know?
YOOK presents a fresh new outlook if you’re looking for great taste and an alternative to traditional milk. Our recipe is as simple as it gets – the best Nordic organic oats combined with modern technology.
So don’t mess with the cows and try the new YOOK! It’s simply a hundred times better.
Why YOOK?
Proven ability to build and scale across markets
- Operational since 2024; achieved 2x+ annual revenue growth since launch; expanded to 10+ international markets within 24 months
- Established partnerships with leading regional and international HoReCa and retail players
Industrial backbone enabling long-term competitiveness
- State-of-the-art production facility and multi-category expansion
- Designed for consistent quality and cost efficiency, supporting high-margin growth
From rapid expansion to disciplined value creation
- Initial phase: market entry, brand validation, capability build-up
- Next phase: margin optimisation, portfolio focus, operating leverage
Clear strategic ambition
- Build a profitable, scalable plant-based platform with global relevance
- Target top-tier positioning in selected markets
- Leverage technology, execution speed, and partnerships to outperform incumbents
